01
Define
Start with the product itself. Identify the core object, function, use context, and attributes that define its identity.
The methodology
Evidence before
enthusiasm.
COIS uses a staged research workflow so a product opportunity can be examined from several angles before it becomes a decision.
● IN RESEARCH02
Observe
Collect market-facing evidence from relevant sources and preserve the observations that support or challenge the research question.
03
Compare
Compare the product with target-market results, local expressions, competing offers, and visible signals of commercial fit.
04
Decide
Summarize the opportunity, uncertainty, risk, and recommended next action. A lack of evidence remains visible instead of being silently converted into confidence.
Research principle
Every conclusion should have
a path back to its sources.
COIS is designed to make reasoning inspectable. It distinguishes what was observed, what was inferred, and what still needs to be checked.