The product
COIS organizes the early work of cross-border product research: defining what a product is, investigating how it appears in a target market, and keeping the evidence behind an opportunity visible.
● IN RESEARCHCOIS groups related product observations around a stable product identity. This creates a clearer boundary for research and avoids treating every listing or variation as a separate opportunity.
Research is organized around the market where a product may be introduced. The goal is to understand local availability, competing offers, customer language, and visible signals of fit.
Findings are kept as explainable opportunity records rather than one-off scores. Each record can carry evidence, uncertainty, risks, and a suggested next step.
A work in progress
COIS is being developed iteratively as the research workflow becomes clearer. Early findings are treated as working evidence, not as guarantees of demand or commercial success.